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Supernormal Stimuli : How Primal Urges Overran Their Evolutionary Purpose
Barrett does more than pull the fire alarm to show how these unfettered instincts fuel dangerous excesses. There is a hopeful message here as well. Once we recognize how supernormal stimuli operate, we can craft new approaches to modern predicaments. Humans have one stupendous advantage over Tinbergen’s birds: a giant brain. The message of this book is that this gives us the unique ability to exercise self-control, override instincts that lead us astray, and save ourselves from civilization’s gaudy traps.
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